Will CYOD Replace BYOD

If you’ve been following the conversation surrounding BYOD, you’ve likely been seeing a lot of mentions of CYOD lately. No, this isn’t someone mistyping one of the tech industries’ most talked about tech terms; it’s a reference to “choose your own device.”

What is CYOD and Where Did it Come From?

A few months ago, IDC made a bold prediction as part of their Asia-Pacific forecast for 2014: “BYOD as an enterprise mobile strategy is dead.”

With BYOD lying in a ditch somewhere, IDC expects a new trend to emerge: “Eligible users will be given a choice of device that they can use for work, also referred to as ‘Choose Your Own Device (CYOD) model. Organization evaluating mobility strategically will look to CYOD as the main adoption model where management and security can be standardized and guaranteed, and business processes can be mobilized.”

Although the idea of “choose your own device” nothing new—Adam Bender of ComputerWorld was writing about CYOD vs. BYOD back in March of last year—it is certainly poised to be big in 2014. But does CYOD really mark the end of BYOD, or just the next step in the continued challenge of the demand for device flexibility in the workplace? To make that call, you first need to understand the differences, and similarities, between CYOD and BYOD.

What Sets CYOD and BYOD Apart?

BYOD, or bring your own device, can be defined as the policy of permitting employees to bring personally owned devices into the workplace or access corporate information or applications using those devices. BYOD isn’t limited to mobile, in fact, BYO-PC, or bring your own personal computer, continues to be an increasingly discussed topic in tech as the lines between computers and tablets continue to blur.

Unlike BYOD, which encourages end-users to work off of a personally owned device, choose-your-own-device (CYOD) addresses consumerization of the enterprise by offering employees the choice of approved devices. CYOD strategies mean more control for IT, while still giving employees the flexibility to use the device of their preference.

However, flexibility of devices isn’t the only thing that BYOD and CYOD have in common. As with COPE (corporately owned, personally enabled), BYOD and CYOD both challenge IT to determine a strategy for managing data across a variety of devices.

BYOD and CYOD also share a common issue of keeping corporate and personal separate. Although by definition, you might expect CYOD to be reserved for corporate use, thus keeping company and personal data separate. However, just as employees choose BYOD because it allows them to use one device for everything, employees seeking to use one device will likely use their “chosen” device for personal projects, as well as company projects. And who could blame them? Imagine you’re working from home on your chosen company device—a Macbook Air—would you power it down to use your ’06 Dell to check Facebook? Likely not.


Where do you think BYOD and CYOD are headed in 2014? Leave us a comment and let us know.