Marketing Program Manager
Do you love marketing and want to help shape the commercialization of technology in the fast developing desktop virtualization space? We're looking for a marketing programs manager who has the experience designing and executing both online and off-line demand generation programs. We want a creative professional to define innovative ways to educate IT decision makers and buyers about moka5's services. You will work with product management and sales team to understand lead generation requirements on an on-going basis and develop a marketing plan, promotions calendar and campaign mix. Through those programs, you will both attract new customers and deeply engage with existing customers. You will test new marketing programs, including new online marketing options, and adjust your tactics based on campaign effectiveness. This is a great opportunity for anyone with aspirations to be a leader in how to execute B to C and B to B technology marketing.
Job Objective: To drive marketing awareness, lead, and adoption generation programs targeted at small and medium enterprise businesses. (This position reports to the VP of Marketing)
The primary responsibilities of this position are the following:
- Overall demand generation planning.
- Promotion calendar and campaign mix planning.
- Programs budgeting and campaign performance tracking.
- Developing creative assets and tools.
- Managing and executing programs and planning and running awareness and lead generation initiatives.
- Proactively work with product management, sales, and business development to get alignment on targets and programs to best drive sales results.
Requirements/Skills:
- BS/BA in business, marketing, or social sciences.
- 4+ years in the business technology market and broad knowledge of IT systems, including SaaS.
- 4+ years planning and executing marketing programs with experience managing a marketing budget.
- Hands-on experience with website analytics, and tracking and reporting tools to assess campaign effectiveness.
- Strong project management skills and experience, including managing external creative agencies and events vendors. International project experience is a plus.
- Passion for technology, creativity to think outside the box and leadership to execute effectively.
- Exceptionally communicator, capable of working effectively across functions.
- A high level of professionalism, passion, ethics, confidence and commitment.
- Strong organizational skills and customer focused.
- Flexibility in regards to work schedule and travel.
To apply, please send your resume and cover letter to [email protected].
